Website Marketing - Surefire Design

An FAQ web page is used to answer frequently asked questions your clients want to know when choosing your products / services.
It can help remove barriers as well as cut down on repetitive queries by offering visitors information before they ask a question.

The additional benefit of an FAQ is that it’s an easy way to add new and relevant content. And Google loves that! So for the next three weeks -

1 Create a new FAQ page in your admin.

2 Each day think of a question you get asked often by your customers. Write the question in bold on the FAQ page and below it write a brief explanation. In three weeks you will have 15 short paragraphs of content!

3 Each time you get asked a typical question by a client, take 5 minutes out to put the question and the answer on your FAQ page.

Before asking this question, it’s worth asking another one first.
Are you currently updating and adding content to your existing website on a regular basis?

Your website is the most immediate and obvious place you can be updating content for your clients and for Google to find and read. After all a blog is pretty much about structuring specific content that you add on a regular basis.
On the simple end you can start the same thing by creating a News page, or even a page called Blog on your website.

Bookmark in your calendar and write that interesting 5 or 6 line paragraph every Friday morning. Clients will get relevant bite site bits of information and Google will love you for it.

Sometimes a specific Blog component can be a great addition to your website.
Take the Surefire Design Blog for instance. We use our blog to store and structure the articles we write for the YourSite newsletter we send out every three weeks. We have a large body of content added over time on a regular basis, and largely on a specific topic. The blog is a great way to order this in categories and provide an easy way for clients to search the blog history and look for website marketing and technical help.

There are plenty of free blogging tools and sites out there. However if you want to get the real search engine optimisation benefit out of all that great content you are writing, you really need your blog to be on the same domain as your website.
You can see how the Surefire Design Blog is simple at http://www.surefiredesign.co.nz/blog/

If your creative juices are flowing and you decide a blog is for you, send us an email at contact@surefire.co.nz and we can talk to you about our blog add-on package.