Website Marketing - Surefire Design

Browsing for products or services these days tends to involve opening quite a number of websites in multiple tabs in the browser. Then a process of closing most of them and looking deeper into a select few that remain. I know this is the process I use.

This means you have seconds to clearly display -

a) what you do/provide
b) who you provide it to.

If the visitor can’t ascertain answers to these two basic questions, your website is history to them.

If I’m a home user and your site looks like it only deals with Corporates, I’m not interested. Likewise if it looks like you only deal with Skis and nothing on snowboards, I will assume I can’t find what I’m looking for.

Browse to your homepage now and try to see it through fresh eyes. How easily can you answer a) and b)?

All is not lost. It may be time to update that About Us paragraph on the home page to be a bit more specific about your services, or the area you service, or how you provide solutions to Home Users, Small Business and Corporates. You will be surprised what a difference changing some headings can make to more clearly stating what you do! e.g. ‘Providing Residential Building Materials Direct To The Trade’.

Google will like it too!

Top tip - In additional you might want to work in your geographical region or even local suburbs that you service. More often these days people are making searches and including geographical references. Try putting your city or even local suburb names into your content as a search phrase.