Testimonials are an excellent way of marketing, and a useful addition to the content on your website. As Kiwis we may feel uncomfortable asking our clients for testimonials.
So imagine it the other way around – think of a great quality supplier you use, now you wouldn’t mind giving them a two line testimonial would you? Asking for testimonials can be really simple, and not embarassing at all, so for the next three weeks -

1 Choose one client each day that you know you have a good relationship with.

2 Email them and ask if they could provide a couple of lines of testimonial for you to use in your marketing. If they are another business, you could offer to link to their website in return.

3 Make it easy for them (to say no, or to write a testimonial) – “I was wondering if we could ask you for a short written reference that we could use on our website? Please don’t feel any pressure to do this, just if you have a moment and feel like it! Something short would be great, and if you are lost for an idea maybe something about the level of service we have provided to your business?”

4 Put the testimonials on your website! Either create a testimonials page, or spread them through the site at the bottom of pages.