Remove the Christmas hours and write a 2012 welcome message

 

Remove the Christmas hours and write a 2012 welcome messageDoes your website homepage still say ‘Merry Christmas 2011!’ complete with a Christmas bauble? Ours does too! But to be fair it is just the first month back.

 

So the task this week is simple. Go and edit that home page (now).

And write a nice welcome message for 2012, or better yet write something exciting and new your company is offering clients this year.

 

 


How to plan your website content

 

How to plan your website contentIt can be pretty hard staring at that blank screen wondering what to write. But it really doesn’t have to be like that. Whether you are starting with a brand new website or adding new content to your existing one, there are a few tips for making life easier.

 

The first step is actually to have in mind the search phrases you want people to find you with on Google searches. You will use these in headings, content and meta tags.

 

* Think what your clients might search, and test them out on Google yourself.
*Better yet ask some of your real clients the following question: “What would you type in Google, to search for a business with services like ours?”

 

It can be really helpful to write all of this content in a blank document and transfer it later to your actual website through the content editing tool.
This way there is no pressure, and no distractions!
I find it much easier to write content, load it into the website, THEN add images and pictures later.

 

Sketch a plan on a piece of paper for the menu structure you want for the site. Remember you can shift the menu items around later and also rename them. A good starting point is the top level menu items shown on your design proof.

 

For each page do the following:

 

1 Type the menu name that will appear on the menu button for this page. Refer to your design proof if this is for a new website.

 

2 Jot down page specific search phrases. These relate to this page in addition to the overall site ones.

 

3 Write a main page heading for the content page. Keeping in mind the overall and page specific search phrases.

 

4 Write content. If you are stuck – ask yourself a question. Pretend someone has rung you on the phone. They have asked you a questions about the topic of this page. Simply answer the question! Just as you would in person. Make sure you break the content into paragraphs with subheadings, and always keep in mind the overall and page specific search phrases.

 

5 This is the perfect time to write the Meta Title for your new page. If you aren’t sure how, check out one of our Surefire Help Videos or blog articles.

 

6 If you are really committed, now is also a good time to write the Meta Description. If you aren’t sure how, check out one of our Surefire Help Videos or blog articles.

 

7 Load all of your content to the website using the content editing tool. Then go searching for the perfect stock image to break up the page, or get snapping with your camera.

 

 


How to take a screen shot, PC and Mac

 

You’ve heard people say it, you may have seen them do it… but how DO you take a screen shot? It is incredibly handy!

 

PC Windows

 

Okay so on a PC in Windows you can take a screen shot of the whole screen of your computer by simply pressing the “PrtSc” button on your keyboard. It stands for ‘Print Screen’!
Then open something like a Microsoft Word document or a new email, or a drawing program of some type. Right click and select ‘Paste’ or use “Ctrl V” whichever you prefer.

 

Sometimes you don’t want a screen shot of the entire computer screen. It can be very handy to just capture the current window.

 

So make sure the window you want to capture is clicked on and then holding down the “Alt” button on your keyboard, tap the “PrtSc” button (then release the “Alt” button). Then just like above, open something like a Microsoft Word document or a new email, or a drawing program of some type. Right click and select ‘Paste’ or use “Ctrl V” whichever you prefer. Just that window will be pasted!

 

Microsoft OneNote

 

If you have Microsoft Office and use the OneNote application, it has a really nice capture built into it called screen clippings. This runs all the time and for MS OneNote 2010 can be used in the following way-

 

Just hold down the “windows” button on your keyboard (that’s the one with the windows flag on it that you’ve never used before!), and tap the “S” key. Very cool!

 

Apple Mac

 

With Apple Macs it is a case of using a program called Preview, or trying the following commands.

 

Command-Shift-3: Take a screenshot of the screen, and save it as a file on the desktop
Command-Shift-4, then select an area: Take a screenshot of an area and save it as a file on the desktop
Command-Shift-4, then space, then click a window: Take a screenshot of a window and save it as a file on the desktop
Command-Control-Shift-3: Take a screenshot of the screen, and save it to the clipboard
Command-Control-Shift-4, then select an area: Take a screenshot of an area and save it to the clipboard
Command-Control-Shift-4, then space, then click a window: Take a screenshot of a window and save it to the clipboard

 

Then open something like a new email, or a drawing program of some type. Select ‘Paste’ to insert.