Update your website calls to action


Update your website calls to actionIf you are unsure about calls to action read our blog article “What is a ‘call to action’?” http://www.surefiredesign.co.nz/blog/yoursite-newsletter/what-is-a-call-to-action/


Now you know what they are, how do you go about updating them? Actually it is common sense. Decide what you want. Are you driving new contacts through the site, are you providing product info for new clients? Is your product or service quite plain and clear and needs no further explanation? Do people need to read about you and check details like pricing before contacting you? Are you selling directly from the website?


Take a look at your home page. Identify areas where you can change existing text to be more effective calls to action. Headings and sub-headings are great ones. Changing from “Welcome to XYZ Products” to “Contact Us Online For XYZ Products” or “Call 0800 888 8888 For XYZ” gives more instruction to a visitor. Watch this video if you are unsure about creating/editing these. http://www.surefiredesign.co.nz/help/video/formatting-text-content.php


Look for ends of paragraphs or existing sentences to make into links to draw a visitor further into your website. It can be a natural progression to click on “To learn more about our range of xyz products click here >>”. Be sure to make the whole sentence a link. Learn more about creating links here http://www.surefiredesign.co.nz/help


Calls to action aren’t limited to the homepage. If you have directed visitors to key information pages within your site you may give an action instruction on these too. Something bold at the bottom of the page may say -


“Contact Us Online >>”

and link to your contact form.


“Call 0800 888 8888 to order now”


or even something like

“View our Gallery >>”


By just using some common sense and tweaking what is already there, you can make your website a little bit more effective at changing visitors to customers.






What is a ‘call to action’?


What is a call to action?When a web page text link or image link or just content invites you to take some action, this is a call to action.


The call to action depends on what you are trying to achieve. Some calls to action are designed to get you deeper into the website, to learn more about the product or service, and then once you have more information to make contact through phone or the contact form online. Some may be as simple and bold as telling visitors to call you now. Your call to action will be specific to what you want to achieve.


For example as text link might say “For more information about our custom solutions click here >>”. This link is inviting the website visitor to click and go further into the website to learn more.


Call to action


This is an image from our website at the bottom of a paragraph of text inviting visitors to go and take a look at how easy our content management system is to use. On our website this image is a link. Click on the image and it takes you to the page.


“FREE QUOTE – CALL US NOW ON 0800 888 8888!”. Just plain content can be a call to action! If visitors know they need an emergency plumber, they just want to contact you fast from the home page.


Calls to action are not limited to the homepage of your website. If you have directed visitors to look deeper into the website, you may place on internal pages a call to action prompting them to contact you using the online contact form, or to make a booking enquiry, or simply to phone you.


Calls to action can be overdone, so keep it simple and keep it clear.



Put a video testimonial on your website


Put a video testimonial on your websiteHaving a real client say real things about your product or service for 15-30 seconds is very convincing.


And with the ease of taking these clips on smart phones and digital cameras, you can do this yourself.


Once you have your video, follow these steps on creating a YouTube account and inserting video into your website.





To Twitter or not to Twitter?


To Twitter or not to TwitterThis is one of those topics that really polarizes people.


Quite amazing considering Twitter is simply people posting messages 140 characters long. Sometimes referred to as microblogging. Yes there are a few features such as hash tags so people can find topics they are interested in e.g. #ashtonkutcher. There are also 3rd party solutions for Twitter images. But fundamentally it’s about bite size pieces of information that must be of interest to people if they are going to become/stay one of your followers.


I’ll be up front, as of the beginning of 2012 we don’t twitter for our business. I’m not anti-twitter. I’m not particularly pro-twitter. Before any business signs up for a free account, I would say to them – where does this fit into your overall internet strategy? Do you have content that will be of GREAT interest to your followers? Is your target market on twitter at all? How much time are you prepared to spend? What return are you expecting for your efforts?


The best suggestion I have come across for using the real time nature of Twitter, is to treat it as your company’s Press Desk. New product releases, news, notifications regarding your business can be ‘broadcast’ in real time.


Of course this is all pointless if you don’t have a following. Creating a list of followers, or a ‘community’ involves following other people. Often people you don’t know. You follow them, they follow you.


Learn the jargon, contribute to the conversations and put your Twitter ID on all of your marketing material and email signatures.


Like any marketing, Twitter requires investment and effort. Unfortunately unless you are Oprah, Kourtney Kardashian or Ashton Kutcher, you have to do it the hard way!