How stock photos reinforce your marketing message

 

There is the classic saying “a picture is worth a thousand words”. What if that picture is really poor quality? What if that picture is irrelevant? What does that say about your brand?

 

You can read our blog on ‘Brighten up your website images’ to find out where to get quality images.

 

But this article is to make you think about what images are appropriate to your message. It doesn’t matter whether you are taking your own photos, or using stock images. At the end of the day, images on your site need to reinforce your message.
Sometimes it is easy.

 

Self-guided tour. The image implies, alone, space, freedom!
how stock photos reinforce your marketing message

 

Sometimes it’s more subtle.

 

Landlords/Owners. This image was selected for the demographic of the couple. Not a young couple, but happy and affluent. More likely to own a rental and wanting someone else to take care of it for them.
how stock photos reinforce your marketing message

 

When putting any image on your website, first consider your target market. Consider your message to them. Take a moment to ask yourself if the image you are putting up supports that message, and is of the quality and composition that represents your business.