Websites, iPads and Mobile Internet.



Websites, iPads and Mobile Internet.

The last newsletter dealt with Google Places and Finda, both technologies that feed into the mobile sphere. But apart from those, how do you know your business has the mobile revolution covered? What have you heard and who can you trust. Take a minute to read the basics and be informed.


There is a bit of scaremongering and misinformation floating around out there. There is even one large NZ traditional print advertising company aggressively selling a package that amounts to nothing more than an online directory listing and some logins to readily available free social media products. Call me cynical but without content these ‘accounts’ are redundant, and they may not even be a great fit for every company anyway. We know people in New Zealand are accessing websites in various ways, on desktop computers, mobile laptops / netbooks, tablets / iPads, and smart phones. How do you know your website works in all these places?


Your Surefire website is designed with technology to work across these platforms. However, the simple way to find out is to try it! Chances are you have access to desktop and laptop computers at home and work. If you don’t have a netbook or a tablet/iPad, just go to your local mall and pop into Dick Smith electronics or Noel Leeming. They have all the toys and these days many of them are connected to the internet. It might feel cheeky but, pick up an iPad and browse to your site! If you can see your core messages clearly, can click on your call to action buttons, and access the menu, then that is a good mobile experience!


Unfortunately smart phones in stores aren’t typically connected to the internet. So ask around friends and family to view your site on their phones.


Some companies are offering mobile websites for additional cost to your main website. The direction is either a) a mini cut down content version of your full site or b) a specifically crafted site with contact and location information, but excluding product and general content. If the testing explained above of your main site was satisfactory then a) is covered. If you have had your Google Places account setup for you, this essentially covers b).


As is the way with internet fashion, there are also techniques coming back into vogue for stretching or compressing your website automatically to fit a space. With modern pinch zooming on mobile devices this is largely solving a problem that doesn’t exist, and has funny side effects on full size screens. It remains to be seen what niche mobile sites will fill. For the typical business owner at this time we would recommend concentrating on your website and Google Places, and feel confident your bases are covered. We will certainly inform you when things change!