Links aren’t as mysterious as they may first seem.
Links are made up of two parts
a) the text that people will actually click on and
b) the address or location the link takes you to.
STEP 1
The first step is to browse on the internet to the page you want to link to. This may be a page on your website, or a page on someone elses website. Either way the important thing is that it’s a live page on the internet that anyone can browse to in their web browser.
STEP 2
Once you get there all you need to do is copy the web page address from the address bar.
This is the bar at the top of your browser that shows the domain name and some other information after it. e.g. http://www.surefiredesign.co.nz/content-management.php

Select all of this and copy it (ctrl c or right click and select copy). You can close that website now, as we have what we need.
STEP 3
Back in the Surefire Design editor for your website, select (highlight) the text that you are going to make into the text people will click on.

STEP 4
Once this text is highlighted, click on the editor toolbar button with the chain link on it.
Paste (ctrl v or right click and select paste) the address you copied into the URL field.

STEP 5
Press Ok and you are done!
This will be a live link on your website once you have saved and published.
If you want to do more with links, such as making them open in pop up windows etc, check out ‘Cool Advanced Links Features In Your Website Editor’.
One other tip, when selecting the text that your visitors will actually click for the link, it is worth making sure this text says something meaningful. Just making the words ‘Click Here’ the whole link doesn’t explain where the visitor will go when they click on it. Whereas making the whole sentence a link ‘Click here to learn more about our new products’, is much more intuitive.
This also has some very small benefits when Google comes along to read your content and links, but that is for another article!