NZ & Co – The .nz Domain Extension



UPDATE: When we first wrote this post the .nz extensions were new and it was still to be seen how popular they would be. The real test of that is to ask yourself how often you see marketing with domains name ending in .nz as opposed to How many email addresses are you coming across that end with .nz?
Even if .nz hasn’t taken the country by storm, as a business you need to think about how you might feel if someone bought your equivalent domain ending in the .nz instead. There are plenty of low cost domain sellers where this domain can be purchased and essentially kept in reserve if you have concerns.


This could be interesting for you. You may have heard by now, the familiar ending to our New Zealand domain names, now has a companion.


The powers that be have released a new domain extension (the bit on the end). They release new domain extensions every now and then. The new .nz is shorter than to type and remember. We still need to see if everyone with an active domain will want to duplicate it with the .nz version too.


It isn’t just convenience to consider. If you don’t purchase the .nz domain for your business, someone else will be able to. This could lead to confusion and lost business as the extensions are very similar. People will quickly become familiar with remembering .nz and could easily go to a competitors website.
To ensure you have first rights to the .nz domain you are after, you should already own the equivalent domain.

Something to keep in mind!





Simple Links Page Template


Here is a links page strategy ready to go.

Everyone knows relevant links into your website are like gold dust.


Not to the same level, but links within your site and out of your site can also contribute. So a simple link page is useful for your Google optimisation, and it can be a really handy resource for visitors to your website.


Creating a links page is not as hard as it sounds. If you are unsure on how to make links, it is well worth watching the help videos on the subject.


Here is a simple template for creating your links page content.


Do a Google search for useful Blogs, Government Sites, Information Sites.

Basically any site that doesn’t compete with yours, but is on your topic and might be useful to a visitor. You can link to any website you can browse to. As you are just pointing to them, there are no copyright issues.


Create a heading. 

Just a nice text heading. You can usually find something obvious on the site you are linking to. You want to make this heading into a link using the URL from the site you browsed to. Make sure you set these links to open in a pop up window. If you aren’t sure how, watch the help video on Pop Up Window Links.


Paste the full link in under the heading.

It helps to have the heading as a link, as it has nice SEO key phrases in it. But its nice to provide the full link below it too, so people can see where it is the link will take them. Make sure you set these links to open in a pop up window. If you aren’t sure how, watch the help video on Pop Up Window Links.


Copy and Paste a few lines of text from the website.

Just grab a couple of lines from the website you browsed. Something that gives a brief summary of what they are/provide. Make sure you paste this into the editor as plain text! Watch the help video on pasting as plain text. This is all good content for your links page, and Google will have something to read and store away.


This is how it might look: About Stuff

Stuff covers every aspect of news and information, from breaking national and international crises through to in-depth features, sports, business, entertainment and technology articles, weather reports, travel services, movie reviews, rural news… and lots more.


There you have it. It won’t set your SEO world on fire, but it is a simple strategy for building outward bound links, and creates some nice relevant content for you along the way.





The Anatomy of a Google Search Result




When I get to explain the pieces of a Google search to people, it often results in an Aha! moment.


We take it for granted these days that we ask Google a question and it answers it. No time is spent thinking where these pieces of highly useful information come from. Why would we? We are in far too much of a hurry to get to the content we want.


And that word Content is the key. As a website owner, it is incredibly useful to understand where the pieces of a Google Search result come from. It’s not particularly complex, which makes the Aha! all the more fun.


Here are the pieces of the search result and where they come from.




Blue Text Link at the top of the result.
This is the Meta Title from the page on the website. Often it is the homepage that shows up earliest in search results, so it is the homepage Meta Title that is most likely to be seen. I.e. it is the most important one!


Green Webpage Link below the Title link.
Often it is the homepage that shows up earliest in search results, so it is the homepage URL that shows here. Something like If your website ranks particularly well, more of your pages will show in the search results. The full URL will show. So the filename of the page will also be readable. Something like This is one reason to give your filenames nice long tail descriptive names when you create new pages on your website. All this information can be read by potential visitors as they scan search results deciding what to click.


Black Summary Text below the Green URL Link.
Most people assume this is a bit of text taken from the page. And that is true. Google will take a piece or pieces of the page content that matches with the key phrase searched.  However! Write a good content relevant Meta Description for the page and it will appear here instead! Think about that for a moment… Here is your opportunity to literally write your own little advert for every page on your website. Especially the homepage and popular pages that rank well in the searches.


These are the key three pieces of the anatomy of a Google Search Result.


There are of course other things that appear on the page. Below a link there may be a Google+ page link, or to the right Google Places For Business listing images and information. Google may place Google Maps and Google Images results if they are relevant. Sometimes Google plays around with the format of the search result page and things can change.


Hopefully you’ve had a great Aha! moment today.