How stock photos reinforce your marketing message

 

There is the classic saying “a picture is worth a thousand words”. What if that picture is really poor quality? What if that picture is irrelevant? What does that say about your brand?

 

You can read our blog on ‘Brighten up your website images’ to find out where to get quality images.

 

But this article is to make you think about what images are appropriate to your message. It doesn’t matter whether you are taking your own photos, or using stock images. At the end of the day, images on your site need to reinforce your message.
Sometimes it is easy.

 

Self-guided tour. The image implies, alone, space, freedom!
how stock photos reinforce your marketing message

 

Sometimes it’s more subtle.

 

Landlords/Owners. This image was selected for the demographic of the couple. Not a young couple, but happy and affluent. More likely to own a rental and wanting someone else to take care of it for them.
how stock photos reinforce your marketing message

 

When putting any image on your website, first consider your target market. Consider your message to them. Take a moment to ask yourself if the image you are putting up supports that message, and is of the quality and composition that represents your business.

 

 


Order your custom Fav Icon today!

 

If you would like a Fav Icon on your Surefire Design website, send an email to favicon@surefire.co.nz with your website address in the subject heading.

 

We will send you an invoice for $80+gst and once this is paid we will send you a design of your logo for approval.

 

Any changes to this design will be $40+gst each time. These icons are quite tiny and deceptively hard to create!

 

Order your customer Fav Icon todayWhat is a Fav Icon? I hear you ask.

 

Fav icons are cute little images you have probably seen but not really noticed.

 

They are a VERY small image that we can upload to your website, but they don’t display on the site. When visitors come along it downloads to their browser and displays in different places.

 

It depends on the browser and version your visitor uses as to where the icon displays. Traditionally it is just displayed in the address bar before your web address http://www. With the advancement in browsers they are being used in more places.

 

In Internet Explorer when you open a new tab, your most used sites are displayed…
Fav icon

 

Shown here in the traditional Address Bar, and also in the Favourites Tab…
Fav icon

 

In Chrome it displays on the web page tab…
Fav icon

 

 


Bite the bullet – take a team photo

 

Bite the bullet - take a team photoAs kiwis we can be a bit shy about having our photos put on our websites.

 

The benefit however is that new clients can get a nice personal feel for who your team are, and some idea of who they may meet.

 

1 Get the team together for a group shot.
Choose a neutral background preferably in natural light (outside on an overcast not too sunny day may be good).
Have a good laugh and get someone to take a lot of digital photos. Hopefully there will be one you can use!

 

2 Upload the photo to a Meet The Team page on the website.

If you are a bit more adventurous and the team are willing, you might consider taking individual profile shots and putting these on the website, along with role description and contact details. This can be really handy content for larger organisations such as accountants, lawyers or website providers!

 

Before you ask… Surefire Design recently had staff profile pictures taken by a photographer. We had a great time, and you should start seeing them appear on our website and print materials as the year progresses.

 

 


Brighten up your website images

 

Brighten up your website imagesThe right image can really support your message. But where can you get them from?

 

Your own photography may be appropriate. Especially if you are creating galleries in your website. Just remember to take note of shadows, light, and composition. In this digital era it doesn’t cost anything more to take 10 photos and choose the best one.

 

When it comes to other images on your website, a professional touch can really help. This is where stock photography can come in.

 

Stock sites such as iStockphoto http://www.istockphoto.com/ or fotolia http://www.fotolia.com have a huge range of styles and topics covered. Images can work out to cost mere dollars. Note it pays to check how many $ = a credit or a point before you accidentally buy something expensive! Also make sure you are buying images at an appropriate image pixel size and file size for web. You will find they are cheaper! Online images only need to be 72 dpi unlike print which requires 300 dpi.

 

Think about your website. Will clear cut images stand out best? Do you want your images all to be rectangular? Make sure your images make sense together as a group and match stylistically. Little details such as making sure images are all the same width lend design edge and credibility to your website.

 

Think about good search words to find that perfect image. “Man Suit Orange Fish”

Stock images

 

One last tip… step away from the clipart!

 

 


Put up a team photo! (update contact details)

 

Put up a team photo! (update contact details)Starting with Contact Details. When was the last time you checked your contact phone numbers, address details and postal details on the website?

 

Take a quick minute and do that now!
The quickest way for people to make contact with you is through your website. Finding where businesses have moved to has become even more important.

 

For everyone else, now would be a good time to check who the contact people are on your website, as staff changes and re-organisation go under the radar throughout the year.

 

Speaking of staff changes. As kiwis we can be a bit shy about having our photos put on our websites.

 

The benefit however is that new clients can get a nice personal feel for who your team are, and some idea of who they may meet.

 

1 Get the team together for a group shot.
Choose a neutral background preferably in natural light (outside on an overcast not too sunny day may be good).
Have a good laugh and get someone to take a lot of digital photos. Hopefully there will be one you can use!

 

2 Upload the photo to a Meet The Team page on the website.