Why have I put these three in the same title you ask?
The answer is that if you own a website you should understand the relationship between them.

Tablets have been around for a very long time. Touch screen technology has been around for a very long time. The two never took off together in the market until Apple launched their insanely successful iPad and iPad 2. There are a multitude of me-too products being released, with Android or Windows Mobile operating systems on them. So far none have made much of a dent.

As mobile Internet speeds got quicker, and chips got smaller, smart phones became possible. Rather than phones, these are literally little Internet enabled computers, with speeds and capacities seen in laptops not long ago. Again lead into the market by the iconic Apple iPhone. The difference with smart phones to iPads is that other manufacturers came on board quickly with their own handsets, with the largest number of smart phones running the now dominant Android operating system.

Brands and competition aside, there are big ramifications for website owners. From my own experience, these gadgets redefine how I consume content. I’m not big on entering large amounts of content through them yet, but I now read more emails on a touch device than my laptop, check the weather, find routes and get turn by turn in the car, and constantly check on social media such as facebook. Of more interest is the fact I find most of my accommodation through my phone. I use an app to scan barcodes on items I want to price check. Last week my wife and I watched a how-to on breast feeding, on YouTube on the phone.

But of most significance of all, I search for places on the phone and tablet.

In comes Google. With so many people consuming Internet content on mobile devices, and Google’s dominance in search and mapping, you simply can’t ignore-

 

1) Google places listings for your business and

 

2) Search engine optimising your website , especially for your local geographical area. Think about dotting your city or even local suburb names into your website content.

Creating content for your website can be a difficult thing to start, but gets easier with practice!

If you are writing on topics you know well, (i.e. Your business products and services), you should be able to create content that is both interesting for your customers and useful for Google in ranking your website pages. Its a balancing act to provide useful short punchy information, in a format easy to read online.

Sometimes starting can be the hardest part.
So how do we begin to create content from a blank page?

This is my simple approach!

A) Absolutely first of all, have in mind your key 3-4 search phrases that you want to use to optimise your overall site. If you have these in mind or written down, they will naturally appear in your content and this is what Google wants to see.

1 Plan the content you are going to make. I find it difficult to pull content from thin air. But if I plan what I’m going to say on 4-5 pages, I know what I need to generate.

2 Ask yourself a question. Let’s say you have planned pages called About Us and Services. Start by asking yourself a question as if a client has rung you on the phone. Questions such as ‘how do you guys operate and what territory do your team cover?’, ‘What services do you provide and what size businesses do you generally work with?’.

3 Once you have asked these normal everyday questions, simply answer them! You could answer these naturally if someone were to phone you, so write that answer down. Turn the questions into sub headings – ‘Territory we cover’. Writing in your own personal manner can be really appropriate for content on websites for small and medium size businesses. This depends on a little on your industry. Mostly we don’t all have to write content trying to sound like some high flying marketing corporation.

At the end of the day, it’s about good, useful information for your clients.

Here are some additional tips to keep in mind while creating content.
* Write for the customer personally
* Keep paragraphs short, 3-4 lines
* Use Sub Headings
* Write short sentences
* Keep your keywords and search phrases in mind
* Add little bits of content regularly over time and Google will love you!