If you are unsure about calls to action read our blog article “What is a ‘call to action’?” http://www.surefiredesign.co.nz/blog/yoursite-newsletter/what-is-a-call-to-action/

Now you know what they are, how do you go about updating them? Actually it is common sense. Decide what you want. Are you driving new contacts through the site, are you providing product info for new clients? Is your product or service quite plain and clear and needs no further explanation? Do people need to read about you and check details like pricing before contacting you? Are you selling directly from the website?

Take a look at your home page. Identify areas where you can change existing text to be more effective calls to action. Headings and sub-headings are great ones. Changing from “Welcome to XYZ Products” to “Contact Us Online For XYZ Products” or “Call 0800 888 8888 For XYZ” gives more instruction to a visitor. Watch this video if you are unsure about creating/editing these. http://www.surefiredesign.co.nz/help/video/formatting-text-content.php

Look for ends of paragraphs or existing sentences to make into links to draw a visitor further into your website. It can be a natural progression to click on “To learn more about our range of xyz products click here >>”. Be sure to make the whole sentence a link. Learn more about creating links here http://www.surefiredesign.co.nz/help

Calls to action aren’t limited to the homepage. If you have directed visitors to key information pages within your site you may give an action instruction on these too. Something bold at the bottom of the page may say -

“Contact Us Online >>”

and link to your contact form.

“Call 0800 888 8888 to order now”

or even something like

“View our Gallery >>”

By just using some common sense and tweaking what is already there, you can make your website a little bit more effective at changing visitors to customers.