How to plan your website content

How to plan your website contentIt can be pretty hard staring at that blank screen wondering what to write. But it really doesn’t have to be like that. Whether you are starting with a brand new website or adding new content to your existing one, there are a few tips for making life easier.

 

The first step is actually to have in mind the search phrases you want people to find you with on Google searches. You will use these in headings, content and meta tags.

 

* Think what your clients might search, and test them out on Google yourself.
*Better yet ask some of your real clients the following question: “What would you type in Google, to search for a business with services like ours?”

 

It can be really helpful to write all of this content in a blank document and transfer it later to your actual website through the content editing tool.
This way there is no pressure, and no distractions!
I find it much easier to write content, load it into the website, THEN add images and pictures later.

 

Sketch a plan on a piece of paper for the menu structure you want for the site. Remember you can shift the menu items around later and also rename them. A good starting point is the top level menu items shown on your design proof.

 

For each page do the following:

 

1 Type the menu name that will appear on the menu button for this page. Refer to your design proof if this is for a new website.

 

2 Jot down page specific search phrases. These relate to this page in addition to the overall site ones.

 

3 Write a main page heading for the content page. Keeping in mind the overall and page specific search phrases.

 

4 Write content. If you are stuck – ask yourself a question. Pretend someone has rung you on the phone. They have asked you a questions about the topic of this page. Simply answer the question! Just as you would in person. Make sure you break the content into paragraphs with subheadings, and always keep in mind the overall and page specific search phrases.

 

5 This is the perfect time to write the Meta Title for your new page. If you aren’t sure how, check out one of our Surefire Help Videos or blog articles.

 

6 If you are really committed, now is also a good time to write the Meta Description. If you aren’t sure how, check out one of our Surefire Help Videos or blog articles.

 

7 Load all of your content to the website using the content editing tool. Then go searching for the perfect stock image to break up the page, or get snapping with your camera.