When a web page text link or image link or just content invites you to take some action, this is a call to action.

The call to action depends on what you are trying to achieve. Some calls to action are designed to get you deeper into the website, to learn more about the product or service, and then once you have more information to make contact through phone or the contact form online. Some may be as simple and bold as telling visitors to call you now. Your call to action will be specific to what you want to achieve.

For example as text link might say “For more information about our custom solutions click here >>”. This link is inviting the website visitor to click and go further into the website to learn more.

This is an image from our website at the bottom of a paragraph of text inviting visitors to go and take a look at how easy our content management system is to use. On our website this image is a link. Click on the image and it takes you to the page.

“FREE QUOTE – CALL US NOW ON 0800 888 8888!”. Just plain content can be a call to action! If visitors know they need an emergency plumber, they just want to contact you fast from the home page.

Calls to action are not limited to the homepage of your website. If you have directed visitors to look deeper into the website, you may place on internal pages a call to action prompting them to contact you using the online contact form, or to make a booking enquiry, or simply to phone you.

Calls to action can be overdone, so keep it simple and keep it clear.